I like this post by Dean Wesley Smith--being Smith, he characterizes it as long-term thinking about self-publishing, which is GOOD, and short-term thinking, which is BAD.

That's his opinion--I feel like Smith sometimes doesn't recognize that people without a backlist of 200 books are going to have to do things a little differently than he does. But I think it's important to keep in mind that this is a long game and that there are many different outlets for your work. Even if you're not selling directly off your Web site or to bookstores or selling audiobooks or even paper books now, that's all stuff to keep in mind as a next step.