Writers are not consumers!
So, PV has a story about the recent dismissal of a class-action suit brought by writers against Publish America.
Given how notorious Publish America is, why was the lawsuit dismissed? Because it was brought under a consumer-protection law. And as Publish America noted in its brief, "Plaintiffs are not consumers; they have entered into a commercial enterprise with PA."
The court, of course, agreed--wholeheartedly! Remember: Consumer-protection laws do not apply to writers entering into contracts with publishers. When you sign with a publisher, you are regarded by law as a business entity entering into a commercial enterprise with another business entity. The law provides you with no special protections. It assumes you and your publisher are equals--which means you'd damned well better have a lawyer, because you can be sure your publisher does.