You know, getting this domain name set up was really a snap--no one owned MarySisson.com, and setting it up was a breeze. (Yeah, I didn't map it onto the Web site properly for a really long time, but that was my fault.)

Getting BlockB.com set up--oy. I had to buy the domain name, which is a few extra steps in the process, but the main issue is that in order to actually complete each extra step, I have had to call and follow up (sometimes more than once) with the two tech companies involved. All these steps are supposed to be automated, except that they're not, so you fill out on-line form #4,587,536, click "Submit," and then . . . nothing happens. Until you call. And call again.

I guess I shouldn't be surprised at this point, but I'm always struck by the irony of how completely technology firms are dependent upon actual human beings doing things like checking their e-mail in-boxes. The reliance on human beings wouldn't be so bad if it weren't apparently illegal for technology firms to hire more than one customer-service representative who actually knows what they're doing. You get the Lone Magical Dude, you're in luck. You get the Massively Stoned and Confused Dude, you gotta keep calling.