So BlockB.com has been chugging along, which has been interesting for me. I've been a firm believer in half-assing my own online marketing, but while this blog serves multiple purposes (and marketing myself isn't really one of them), that Web site was created for the sole purpose of marketing. So stuff like checking Web stats, which is just an amusing diversion on this site, is actually important there.

Originally, when I made the Web site, I had a certain audience in mind: Myself, when I first discovered the group. There were a lot of Web sites catering to obsessed fans, but I wanted to serve people like me: American native-English speakers who didn't know much about Block B and wanted to find out more.

Well, one of the first things I realized was that, duh, the people who go looking for a Web site called BlockB.com already know quite a bit about Block B. What got me hits was adding to the free mixtape songs available on the Music page. It can be kind of a pain to find those songs, so the more of them I put in one place, the more helpful the site was. (And I probably should keep adding songs, but OMFG THERE ARE SO MANY that editing that page is a major hassle.)

The other thing that I've noticed is that I get hits from people all around the world--Asia, Europe, you name it. That's been the cause of some reflection: If I'm writing for native English speakers, I should feel free to use more-sophisticated language (especially because I don't want to reflect poorly on Block B by sounding like an idiot). But if I'm writing for people who speak or read only a little English as a second language, well, then, I should make things easy on them, right?

I haven't changed the language, but what I have done is to list fan sites that translate the group's Korean Tweets into any other language, not just into English. I didn't do that before, because how the hell would I know if someone is doing a good job translating Korean into Chinese or Arabic or Hungarian or whatever? But given who is coming to the Web site and the response to that particular expansion, clearly it's needed.

Some of the cultural stuff isn't going to change--you'll notice that there is absolutely no mention of how handsome/cute/attractive the guys are (except for Jaehyo, because he was pretty much Miss Korea for a while there, and that's a lot to leave off a resume). This is very uncommon when people talk about Korean music, because looks are considered extremely important in that industry. But 1. I'm 43 years old, for Christ's sake, and 2. as the above statement implies, I'm American, and I know that to Americans it's a huge turn-off when people start talking about how musicians look instead of how they sound. "He's soooo cuuuute!" is basically taken to mean, "I'm 14 years old, horny, stupid, or otherwise entirely without critical judgement!" The American market is really big and really worth aiming for, so I'm not going to cater to the teeny-boppers (who have eyes and can decide that a particular young man is soooo dreamy!!! all on their own) because that will alienate everyone else.