Pigs fly! And Amazon releases sales info!

Here's some FASCINATING news: Amazon released a teeny, tiny bit of information about e-book sales! (Via PV.) OMG! This is especially exciting to the people in Hell, who also received a glass of ice water.

What did Amazon say? That e-book sales increased 70% over the past year!

So, here's the score so far on e-book growth in 2012:

Amazon: 70% increase

Publishers: 34% increase

Barnes & Noble: 13% increase

Just looooook at those numbers. Looooook at the big fat gaps in growth rates.

Look askance at any projection that relies on just one of those growth rates.

A good link about editors

Kris Rusch has a good post on editors--what kind you actually need, what kind you can probably replace with insightful beta readers. I've done a couple of posts on the subject, too. She talks about having a proofreader go over your layout after a copy editor goes over your manuscript--I've done fairly well by laying out my book first and then having a single person do both jobs at once. Saves money, anyway.

Progress report

It's raining today--hard enough that the roofers couldn't work, but not so hard as to create a lot of noise. So I figured I'd better record while I could. I recorded Chapter 7 of the Trang audiobook, the warning for Chapter 1, and a quick fix of a flub I had come across while looking for something else on Chapter 4. I also re-recorded enough of the flubs in Chapter 6 to divide it into two halves--the first half I can work on without re-recording, but the second half will have to wait for another quiet day, because I'm bushed.

There's a person in my Meetup group who does a lot of voice work, and she suggested that it's a good idea to stand while you read. I'd already found that it's easier to read chapters if the microphone is high and you have to sit up, so I thought that sounded like worthwhile advice and did that for Chapter 7 today. I don't know that it's actually going to make me louder--that pretty much is handled by input volume and compression--but it meant less restarts because the chair made noise, and I think it's easier to stay well-placed at the microphone that way.

The bad old days

The Passive Voice has this link to a post by a writer who wasted five years of his life and career with a literary agency, but who still thinks getting a literary agent is a really good idea.

(Think about that one. "I wasted five years of my life shooting heroin. You should totally try it--it's the best!" ETA: OK, now he's getting sucked into the PV comments and hopefully is beginning to realize that There Is Another Way. Run to the light, Scott! Run to the light!)

The thing that really makes me wince about his post is that he has a little pep talk about how writers should feel free to contact their agents about stuff:

[W]e writers usually are introverts, and the idea of bothering anyone (especially someone that promised to make us rich and famous), is just too nerve-racking an idea to consider.

What if I said something that ruined everything? What if I make them change their minds? Our creative minds will reel with horror possibilities that could all occur because of one simple phone call or e-mail.

OK. Do you know why people think that you risk total rejection every time you contact a traditional publisher or agent to ask what's going on?

Because it's true. Or at least it was when I was doing it.

How true was it? Well, when I was first submitting Trang, I submitted it to a large sci-fi publishing house that didn't require an agent. Thinking about it later, I decided that I didn't want to submit it to them after all--it was too niche for them. I knew that big publishing houses took forever, and I didn't feel like waiting years for what was basically guaranteed to be a form rejection. Under the unwritten rule of traditional publishing, I couldn't possibly submit my book to more than one publishing house at a time--only agents were allowed such a privilege. As a lowly author, I would need a rejection from this publishing house before I could submit Trang to another.

So I sent the publishing house a letter saying, I'd like to have a decision on my book.

I got my form rejection shortly thereafter.

I should note that my letter was perfectly polite--publishing is a small world, and I didn't want to get a reputation as a scary crank. But, as I knew it would be, a simple, polite request was treated with extreme prejudice, and I got my rejection.

There is so much wrong with that story, isn't there?

I seriously doubt anyone at that publishing house ever even read Trang--the letter was a lot shorter. But the letter nonetheless gave them something everyone in traditional publishing is looking for--a reason to reject a book. Remember, traditional publishing is no ordinary industry: It is an industry forged in an environment of scarcity. That makes it extremely risk-adverse.

Which is a huge problem for you the writer, since you basically are the risk. That's why you get treated like crap: Chances are, you're career kryptonite.

Why would you want that? Why? When I hear people say, "I finished my first book, and I'm sending it out to agents," I want to throw my body in between them and the danger, the way you would if a small child ran past you toward a busy street. I yammer on about how you'll be in a better position to negotiate if you self-publish first; what I'm thinking is, Nooooooo!!!!! Don't do it! Noooooo!!!!

As Laura Resnick writes in the PV comments:

The problem [with agents] is not specific individuals whom you can readily avoid by taking down their names.... The problem is the business model–and the sh*t the writers keep putting up with from agents as the “normal” s.o.p. of the biz....

Thoughts on targeting ads

As I mentioned, the latest Facebook ad campaign was less efficient than the one before--I had a lot of people clicking who didn't download the book, unlike the last time.

So, how did I target differently? And why do I think it was so much less efficient?

The last time, I targeted two groups: Science-fiction fans who liked stuff I thought was similar to mine, and Kindle owners. It will tell you how naturally adept I am at this that the group that I didn't think to target until the last minute and that I basically targeted by accident, the Kindle owners, responded the most to the ad.

This time around I targeted Kindle owners and many more science-fiction fans. I got many more responses from the sci-fi crowd. Unfortunately, as I've noted, overall that response was more clicks than downloads.

I can't determine which group responded which way, but I'm going to guess that the Kindle people did more of the downloading, and the sci-fi people did more of the looky-looing.

Why? Well, to my way of thinking, the average sci-fi fan is, you know, interested in science fiction. So when they hear of a new book, they go check it out.

How do they check it out? They click (and I pay).

Then once they get to the Amazon page, they see that, yeah, if you've got a Kindle, that book's free. But does Joe Sci-Fi Fan on Facebook actually own a Kindle? Maybe, but maybe not--he'd click anyway, because he's interested in sci-fi.

If Joe doesn't have a Kindle, well, then Trang is $13.99! Oy! That's a pretty penny for a book you've never heard of by an author you don't know! Maybe Joe should get a Kindle. Maybe not. Maybe next Christmas? He'll think it over. In the meantime, he's on to other things.

In contrast, Bobby the Kindle User on Facebooks (they are distant cousins, both members of the storied o'Facebook clan) definitely has a Kindle and is able to pick up that book.

What he's not going to do if he's not interested in that kind of book is click on the link. Period. There are a lot of free books on Amazon, and after an initial phase of gobbling up tons of free books, most Kindle users get way more selective--they realize that getting a bunch of free crap still leaves you with a bunch of crap.

In fact, that greater selectivity probably contributes to looky-looing from the Kindle users as well--Bobby likes sci-fi, decides to check the book out, and then looks at the EIGHTY BILLION unread sci-fi novels on his Kindle and says, Never mind.

But I do think that it's likely that most of the looky-loos came from the sci-fi side. I think the difference between the two campaigns supports that hypothesis, and logically it seems to make sense.

Looking ahead to when I make Trang free everywhere, the nice thing is that you can target different retail populations on Facebooks. I don't know how this works for other online advertising platforms, like Project Wonderful or Google AdWords, but Facebook's targeting is extremely precise. You name the group--Nook users, Smashwords fans, even Sony Reader users (both of them!)--and you can pick it out and market just to it.

Progress report

I finished editing Chapter 6 of the Trang audiobook--uf. The sucker is almost 50 minutes long! I'm definitely going to have to split it into two for a podcast! Not shockingly, my reading toward the end of the chapter is mighty mumbly.

The roofers are coming tomorrow and will be here all week. Which is a very good thing, but it also means I'll be getting up at the crack of dawn and there's going to be a lot of ambient noise...oy. We'll see if anything gets done.

Obscenity, thou heaven-born maid!

So, we were discussing that stupid review by that sanctimonious idiot who didn't read the book description, and now that I've calmed down a little I think I'm OK with it staying up. I'm also totally OK with it getting yanked--the bonehead didn't actually read the book, which I think disqualifies any review. But if Amazon doesn't respond to my request for it to be pulled, I'm not going to push it.

Why not? Because three people already marked it as "helpful," and it's now the "most helpful" critical review. And you know, it IS helpful! If you are too fucking stupid to read the book description and heed the clearly-stated warning about the book's language, that review is going to help you heaps. A review complaining that the book is science fiction and written in English might also help.

If you are sufficiently literate to read the description, that review will give you a good laugh. You might even think, "Ah, so morons don't like this book. I'm not a moron--I like it already!"

I think that's better than moving the warning higher up in the description. I don't want the gist of the description to be Trang: A Novel of Obscenity, Containing Many, Many Very Bad Words. For one thing, despite what that patronizing piece of shit thinks, I did not write the book so that I can use bad words and prove that I am cool, so I don't think it's fair to the book to make the profanity sound like a major theme. For another, I once worked a job where I dealt with the general public, and my experience is that the people who are too dumb to heed a warning sign are also too dumb to heed a really big and obvious warning sign.

I am, however, going to record a language advisory and put it in the first chapter of the Trang audiobook. That strikes me as prudent--people who like to listen to stuff hopefully will process spoken information a little better. Although I'm sure some won't.

(If you're curious, what really frosts my shorts about this is that I feel like I've met people who don't like profanity halfway. I put a warning in there because I don't feel like it's my place to judge a bunch of people I don't know whose attitude toward language differs from mine. And what do I get in return? I get repeatedly insulted by a complete stranger.

Fucking asshole.)

More talk about e-book share

From an article in today's Wall Street Journal about Barnes & Noble's plan to close stores comes some more information by publishers about e-book sales:

Bertelsmann SE & Co.'s Random House, the world's largest publisher of consumer books, says e-books now make up about 22% of its global sales, up from almost nothing five years ago. The head of a major publishing rival says he expects e-books will be as much as 50% of his total book sales in the U.S. by the end of 2014. Digital books already account for 60% of this publisher's sales of new commercial fiction, a key category for the nation's largest bookstore chain.

Notice how much the percentage of the market that is e-books varies depending on where you sell and what kind of book you sell. Fiction + U.S. = e-books e-books e-books!

Second set of free days: Postmortem

So, the second set of free days is over. On the one hand, it went quite well--two-and-a-half times as many free copies were downloaded as last time, and I got up to #2 on the science fiction:series free list!

On the other hand: Well, let's just say I paid a lot more than two-and-a-half times as much for the Facebook ads!

It's my own fault--I wanted to see what would happen if I really let a campaign run. (I can afford to be dumb with money on occasion.) So I set the budgets and per-click bids high, I broadened the groups that I advertised to, and I never brought down the per-click bid in the course of the campaign.

The result was a LOT of clicks. Wow. Many more clicks than last time.

But fewer of the clickers actually got books--I paid for a whole bunch of looky-loos. (Clicky-cloos?) Before I had many more downloads than clicks, and the volume of downloads tracked the volume of clicks pretty closely, suggesting that last time most people who clicked went on the grab a copy of the book. So I feel comfortable in blaming too-broad targeting: This time around, I managed to reach a lot of people who were interested enough to click, but not interested enough to get the book.

So: Keep your targeting tight--the temptation to broaden it is always there ("Maybe this group will like the book!"), but move slowly and skeptically (unlike meee!) into any area that isn't tried-and-true.

What's the takeaway for me? Since I do intend to have Trang go free, I'm glad to know that I can push the levers and have a result--and now I know which are the more-efficient levers.

Remember my advice to keep the per-click cost as low as possible? Standing by that one. Also, it's interesting to note how much the relative worth of your per-click bid can change. I bid the same amount that I wound up bidding last time, but this time it bought me far more exposure, presumably because there was less post-Christmas advertising to compete with. Likewise, the Goodreads ad was shown to ten times as many people Saturday as Sunday, presumably because more people happened to be advertising Sunday. So, definitely keep close tabs on results and drop your bid if you can.

I have one last free day before Trang gets out of KDP Select, but I'm not going to advertise on Facebook this time--I actually got an ad into BookBub! That surprised me because last time I tried they didn't even reply to me (of course, that was around the holidays, plus I thought something was off with the scheduling calendar), and this time I had the anti-profanity brigade pulling down my overall rating (did you know that if you've been to university, you aren't allowed to cuss?), but they accepted the ad anyway. Maybe that bit of controversy was just what I needed....

Progress report

So today, in keeping with Chapter 5 of the Trang audiobook's general theme of being an enormous pain, it took me probably six takes to fix a bad voice match toward the end of the chapter. It's a place where the narration resumes after Shanti's been going off. The idea with Shanti's voice is that she sounds like I do after I've had a couple of beers--I recently watched Better Off Ted (VERY funny), and Shanti sounds surprisingly like Linda, which makes me wonder if that actress had the same idea. Anyway, the problem was that character voice essentially contaminated the narrator's voice, and today, when I haven't been doing Shanti, I could not for the life of me match that voice. I was about to just go ahead and re-record the entire end of the chapter, but instead I decided to try talking through my nose just a little, and that seemed to do the trick. It's not perfect, but it's not glaringly obvious that the line is looped in like it was before.

In any case, it's done (yay!), and I also edited a big hunk of Chapter 6. Which is a loooong chapter....

Halfway through the second set of free days....

So, I got it together earlier this time around, and Trang is up to #3 on the science fiction: series free list on the first day, instead of not getting there until the second. Yay that.

What's going on that's interesting? Well, just about no one is clicking over at Goodreads--there's no question I'll have to let that campaign run for quite a bit longer to use up the pre-pay. Which is fine, actually--I wasn't going to renew the campaign for the full-price book over on Facebook, so I might as well let Goodreads run. The click-through rate is somewhat lower on Goodreads than on Facebook, but the main reason the number of clicks is so much less is that the Goodreads ad has reached about 1,200 people today, while Facebook ad has reached about 140,000 people.

And I got a one-star review on Amazon because of the bad language. The person was shocked! shocked!! shocked!!! that a book described as containing "some really bad language" would contain...some really bad language! It was especially awful because people on other planets would never use bad language--wow, that is something I did not know.

Anyway, I did something I normally would not do and reported the review. Opinion or not liking the book is one thing; ignoring a warning clearly stated in the book description is something else.

For no particular reason, I'm also going to throw in a link to my favorite recent review. And my guest post on cussing.

Le sigh....

Since I've been a virtuous little points-grubber, a bottle of Paperback perfume arrived in the mail today. Sadly, while it smells fine, it doesn't really smell like a paperback. That's kind of unusual for Demeter--I've worn their Dirt and Sawdust perfume, and both smelled like a very pleasant version of either dirt (clay, I'd say) and sawdust, so I wasn't thinking that a paper smell would stump them.

Alien lives

Despite the Trang series featuring many, many space Marines, I've never felt like I ought to market it as military sci-fi.

And one reason is because I keep coming across this scenario in military sci-fi:

There are aliens. The aliens are enemies for whatever reason, or you know, no reason whatsoever. The enemy aliens decide to attack or are preparing to attack, so the humans and perhaps some good aliens get together and, relying on some far superior military technology, they surround the enemy aliens and they kill them all. Every single one!

Pardon my focus on semantics, but--isn't that properly called a massacre?

I realize that the rules of engagement tend to go out the window in the heat of combat. I don't judge that: I don't want to get killed, either, and if I were in combat the fact that I had much better weaponry than the other guy wouldn't slow me down one whit.

But in these books, these things more often than not are planned. There's a trap, the enemy falls into the trap, and then the humans kill them all!!! Forget negotiating surrender or taking prisoners--it's slaughter time!

Oh, but the enemy aliens don't surrender. That's always the moral loophole in these stories--Gee, Mom, I had to wipe out that village! Those guys don't surrender! Plus, you know, they are ugly and talk funny and eat weird food and don't live like we do--better to kill them all. It's just so much more convenient. So much more satisfying.

This may be another example of me having a hard time letting go of the metaphor.

I guess I feel like people are already so very prone to dehumanizing enemies that it's not something that needs to be encouraged. Playing up the alien's alieness to make massacre more acceptable--they're evil, they're bad, they don't surrender, we have no choice but to kill them all--makes me feel like I'm reading Eichmann in Jerusalem: A Report on the Banality of Evil. Because according to Hannah Arendt, that's basically what the Nazis told soldiers who didn't feel particularly good about massacring Jews: You have no choice. It's not pleasant, but it has to happen. They're evil and they won't surrender. We have no choice but to kill them all.

History: Not what you think!

I really liked this post by Fox Meadows about whether the past was really as white and sexist and hidebound and bigoted as less-well informed people tend to think. The background is that a fellow wrote a book featuring a Black female pirate, and someone decided to bitch and moan because the book did not feature a White male pirate instead. Part of the complainant's problem with the Black female pirate (other than her being Black and female, which were clearly issues for him in and of themselves), was that he felt it was unrealistic to have a pirate who was a woman. Meadow's post points out that what people think is historically realistic often has nothing to do with the way history actually was (plus, you know, it's fiction, dipshit).

(I don't know what the complainant was expecting to accomplish, but the author's response was to offer him "this engraved invitation to go piss up a hill," as well as another, equally heartfelt invitation to stop reading his books. And I have to say that, under similar circumstances, I would do the same.)

I don't blame people for assuming that, say, all pirates or all American cowboys were all white, because the sad truth is that most people get their knowledge of history from Hollywood, and Hollywood is an abominable teacher. The Western genre was really popular in the 1950s and 1960s, and by George, you can watch Western after Western after Western and not see a single African-American cowboy--not one. In addition, all the women wear Revlon Fire & Ice on their lips and nails, and there's always one with platinum blond hair who looks just like Marilyn Monroe, sometimes because she actually is Marilyn Monroe.

Movies--even "true" movies--are a tissue of lies, often the sorts of lies that leave you with your mouth gaping open at their chutzpah (coughcoughA Beautiful Mindcoughcough). The goal of movies is to attract audiences by putting beautiful characters in wish-fulfillment situations, not repel audiences by putting starving and gross people in really upsetting situations. When people think "pirates," they think of Johnny Depp (yum) in Pirates of the Caribbean (whee). They think of freedom and excitement and Halloween costumes and Talk Like a Pirate Day. The reality of pirates, past or present, doesn't even come up.

Even if you don't learn everything you know about history from movies or television, teachers and books sometimes have a definite agenda. I think the educational system has gotten better about this, but there has been a lot of propaganda fed to people over the ages. When I accompanied my elderly relative to Peru, we traveled with a group organzied by a company that specializes in trips geared to older people. The people we were with were all basically lovely, intelligent, and well-educated enough that I was very surprised at how little they knew of history. We visited a number of Moche ruins, and the Moche were very enthusiastic practitioners of human sacrifice. And people in our group kept saying things along the lines of, "Well, I don't know why these people had to kill each other all the time--Christians have certainly never slaughtered each other like that!"

Wow. Um, yeah they did. Like, for centuries. Seriously, how did their history classes go? "Martin Luther hammered his 95 theses to a church door, and after some calm and rational discussion, it was decided that large chunks of Northern Europe would no longer follow the dictates of the Roman Catholic Church." "The Inquisition was exactly like Monty Python portrayed it, comfy chairs and all." "The religious dissidents left Europe and came to the North American colonies because they loved adventure!"

But the thing that really bothers me about efforts to render history more palatable and comfortable to people, is that it cuts people off from exciting stories.

Yeah, I know, that is a horribly writerly reaction, so writerly that it verges on the psychopathic, but honestly, when I was editing Black history books, that's what struck me: This is some great shit!

I mean, the violence of American race relations and the brutality of slavery meant that every little interaction could result in HORRIBLE TORTURE AND DEATH. Those are fantastic stakes. Asking for water could get you killed. Walking down the street could get you killed. Starting a business could definitely get you killed.

Deciding, "You know, I've got really light skin. I think I'll pass for white and go to the Deep South in order to investigate lynchings for the NAACP"--? Holy shit. Great story. Why no one has done a movie about Walter White I will never know.

Except that I guess I do know. It's similar to why there are no really good non-white fashion models--it's a problem of gatekeepers. Lazy gatekeepers, or gatekeepers who think it's great but there just isn't a market for that kind of thing. I've heard writers say, "Well, I'd love to write about X. It's a really fascinating topic, and I think there would be some fantastic stories there. But they'd never let me."

But guess what? NOW YOU CAN!! Now, with self-publishing, you can have your Black female pirates! You can write historical fiction that's actually accurate, and when someone says, "That's not realistic," you can tell them how wrong they are!

And who knows, maybe you'll manage to educate people about the past, so that they have the slightest clue that, yes, racial attitudes in 1453 Europe were rather different from those in 1953 Selma, Alabama, because there's 500 years and thousands of miles of difference there. Honestly.

Well, come on!

So, I've been busy writing, and Squarespace now no longer notifies me by e-mail when comments are stuck in the spam filter. (Thanks, guys--that's a big help.) So, yeah--almost a dozen comments were stuck there, and I didn't find out until I actually went poking around. Sorry about that.....

KDP Select and online advertising so far (now)

Like I said, I've had Trang enrolled in Amazon's exclusivity program since December 1st. So, do I have any updates?

At this point I've gone from zero borrows to one borrow ($2 in revenue!), so I feel comfortable in my opinion that you ain't gonna get a lot from the borrow program absent other enticements.

While I think (? data is not conclusive) that advertising is having some effect selling copies of Trang, it's not a large effect, so I'm also comfortable in my opinion that one should keep one's click bid as low as possible with a long-term pay-per-click campaign for a not-free book.

At this point, I'm skeptical that there's anything KDP Select could give me (since I am shut out of buying ads on the major sites promoting KDP Select free days) that I couldn't get by making Trang free.

Why's that? Well, I am seeing a significant uptick in sales of Trust. Not, you know, enough to pay off a mortgage or anything, but still...significant. Especially given that Trust has always been somewhat of a laggard. But you give away a bunch of copies of Trang, and...some of those people click on that back matter link and get Trust! I love it when a plan comes together.

So, really, the question for me is--do I make Trang free as soon as it comes out of KDP Select, or do I wait until Trials comes out? The original plan was to wait until the third book, but...remember how I was #3 on the science fiction: series free list? That might be exposure worth having. Maintaining such exposure would presumably involve occasional relatively expensive advertising campaigns plugging a free book, but it might be worth it (they weren't that expensive). Trang (or really, any non-Illuminati activity) is not a significant source of revenue for me anyway, and expanding the fan base may well pay off when a new release comes out.

Wow. Sounds like I've almost talked myself into it....