The Norwescon ad didn't really do anything--I got some more page views on my Web site, but nowhere near enough to justify the cost. Good to know--given that Norwescon is a big con with a literary focus, I feel safe is assuming that program advertising at sci-fi cons isn't worth doing again. I may still advertise in Locus once Trust is published, and I've read good things about an advertising service called Project Wonderful.