The IT Crowd has led me to Richard Ayoade's other stuff, in particular Garth Marenghi's Darkplace. It's extremely funny--the idea is that Garth Marenghi is a horror writer who was popular enough in the 1980s that his publisher financed a TV show. A terrible, terrible show, which was "rediscovered" only recently. And Marenghi's a terrible, terrible writer, who, just like Anne Rice, is utterly convinced that he is a genius. Since I find Rice completely hysterical (oh, that works on many levels, doesn't it?), Marenghi was an easy one for me.
The DVD is available only in the UK format (boo! I'd buy it!), but this is from the extras and has a lot of publishing jokes in it. At the 4:02 mark, they even make a joke about returns.
Oh, and they gave the Ayoade character a talk show, and his first guest was--Garth Marenghi! Very funny.