This is a Wall Street Journal interview with Kid Rock about how he's pricing his concert tickets at $20 but still hoping to make s---tons, or perhaps even f---tons, of money. Interesting stuff--basically he's hoping that by lowering the barriers to entry, he'll 1. sell more tickets, making him more fans in the long run, and 2. make more money, because he'll be getting a share of T shirt and beer sales. (And he's got very high expectations for those beer sales.)