Cover notes

So, I rejiggered all the covers and sent Trang and Trust back to CreateSpace--I'll know for sure when I get the new proofs back, but hopefully I took care of all the problems.

The main thing that I have to remember for Trials and Tribulations is that when I do the jacket copy, I need to adjust the font and the font box itself to get the text block to fit. If I treat it like an art element and scale it up and down to fit, the text gets really blurry.

The other interesting bit is that the bar code on the back of Trang and the bar code on the back of Trust were substantially different sizes! So that little hole I left in the cover design of Trials? It ain't there now....

You may have noticed that....

There's a few random things going on.

Thing #1: The paperback books are gone!

Exciting, isn't that? That's because I redid the covers--CreateSpace now takes your books off the market until the new covers are OK'd.

They didn't used to do that. Changing covers is free with them, and I think they got tired of indecisive people changing their covers a gazillion times. So now you have to go on a time out so that you can think about what you've done.

I also got my first payment for paper books, like, ever. So I do occasionally sell paper books--I even sold a large-print copy! But it doesn't happen enough for the time out to bother me. The other impact is that if you search for Trang on Amazon, the large-print cover shows up. Eh--still don't care.

Thing #2: The paperback books are still gone!

I got the proofs back from CreateSpace today, and oy. It's a bunch of piddly getting-the-hang-of-GIMP stuff that needs to be fixed on all the covers. Crap like, if you scale the jacket copy to make it the right size, it's going to be blurry.

So, that will be tomorrow's task. Believe it or not, I was actually reading through Trials today in preparation to (gasp!) start writing again, but that will have to wait until after the covers are sorted. Still, what I read today didn't suck, so that was nice....

Thing #3: There's a new tag!

I went ahead and made a tag for the posts on music. I'm not trying to turn this into a music blog, but from an industry perspective, there are a lot of similarities--musicians basically went through what writers are going through now a decade ago, so their experiences can be instructive. (The "audio" tag will still be used for audiobook-related entries. Presumably I'll start making those again, someday.)

Thing #4: Speaking of covers....

OK, this isn't a thing of mine, but Isobel Carr has a nice post up about making a cover for a historical romance. That's a genre where cover expectations are fairly rigid and potentially expensive, but although Carr hired people to do her cover, she approached it as a learning experience (imagine!) and wound up with some good pointers for those who can't afford to do much more than jazz up stock photos.

Progress report

Tribulations' cover is mostly done, I think.

I'll add that I know the "HELP ME" isn't particularly visible, but I think the cover works even if you don't notice it, so I'm going to leave it as it is as a little reward for the sharp of eye.

Emotional decision making

Lily White LeFevre posted a nice little take-down of Star Trek Into Darkness. I wasn't able to truly enjoy that movie either, but for me the big, glaring problem was the same big, glaring problem that plagues 90% of J.J. Abrams' output: Things happen because they are convenient.

For Abrams, it's always about ginning up some drama, logic be damned. So there's no safety system to prevent space ships from crashing into major population centers, and Khan gets free because Scotty decided--for no reason in particular--to stop paying attention to him.

When LeFevre complains:

[W]hat we’re given [in Abrams' Kirk, who she calls Emo Kirk] is someone who does not think the same way Kirk thinks, rather than someone who weighs his thought process against different life experiences. I didn’t mind his emotion-based decisions in the first movie, because he was so young and untried, but I felt like he learned nothing from that experience. Throughout this film he makes his decisions based on his feelings, NOT on his instincts. Huge difference. Kirk sometimes followed a path that seemed illogical, but was actually highly logical – it just relied on data that Spock did not have at his disposal, and that was Jim’s sense of tactics and knowledge of human nature, which is driven by irrationality, so it sometimes seemed illogical.

I think that she has a totally valid point, but I also think that Emo Kirk is really "Emo" Kirk, whose supposed emotionalism and irrationality is just a convenient excuse to have him go gin up some drama.

I'm seeing that again now because I'm watching The Vampire Diaries, which at this point is rapidly devolving into a soap opera about super-powered bloodsuckers. It turns out that vampires, conveniently enough, are really, REALLY, REALLY emotional and irrational, so they can be relied upon to do all kind of stupid, self-destructive crap for no other reason than to--you guessed it--gin up some drama.

This never works. NEVER. It's obvious string-pulling.

Does this mean that characters should never make impulsive or emotional decisions? Of course not. People make these kinds of decisions all the time. Recently I made an impulsive and emotional decision to pull my books from Barnes & Noble, despite having long claimed that it's important to make your books easy to buy and that it's important to diversify your retail base.

Guess what? One book was never actually pulled, because it's on B&N through Smashwords. And I realized that I could do the same with the other book, so I checked a box and it should be back up on B&N soon.

Even when people are emotional, they tend to be consistent.

Being emotional and impulsive doesn't mean that people just do whatever. Even crazy people have particular triggers and patterns of behavior--what they are doing may not make much sense to you, and they may not understand why they do what they do, but there is a logic to it. Inconsistency is often a highly consistent trait, something The Larry Sanders Show understood very well. Writing emotional and impulsive characters is like writing a book where the characters can use magic: Have rules, and it can be very engaging. Use it as a crutch, and suddenly all interest drains from a story.

Real people have patterns that can be really stubborn. Fictional characters need to have that core as well, otherwise they just aren't believable. If I can't believe, I can't care. And if the only thing I can believe is that the writer is desperately attempting to generate drama, then I really can't care.

Progress report

Today has been a day of taking care of little things, like all the itty-bitty changes people want when you upload new covers. Yes, what was OK before is sometimes less OK now--or it's totally OK now, and they just think it's less OK. It depends.

Anyway, I also decided to start the Tribulations cover because I've got a lot of the design elements for the series in my head at the moment, so I figured it would make sense to do most of it now. It shouldn't take too terribly long, and then I can get back to either writing or procrastinating about writing.

Getting there

 

So, this one was kind of tricky because I basically have one enormous image spanning the front, spine, and back, which made it harder to get the front cover/thumbnail to look right. Also finding a good color for the author name took some time--I was thinking purple, but when I beveled the letters they went magenta on me, which I don't think is right for the series. It seems odd to go with a color so close to the color of the portal, but ironically darker blues blended into the background more.

The complexities of free

For reasons that I hope are obvious, I haven't been paying ANY attention to marketing or the like over the past few months. And yet, sales of Trust are just chugging along at a remarkably steady rate.

So when I saw Lindsay Buroker's post a couple of weeks ago wondering if giving away a free book on Amazon was still a viable marketing strategy, my initial response was along the lines of, Well, duh, yes. I'm not arguing that I'm maximizing my sales here, but I think there's something to be said for a marketing method that will continue to work without any active engagement from you--like, at all. Because sometimes life drops a brick on your head, and there ain't no warning.

But the issue kept rattling around the back of my head, because according to Buroker's post other authors are seeing lower sales and blaming the lower visibility of the free lists on Amazon.

The problem with that is, there are a lot of reasons why sales drop. Summer is traditionally a slow period in book publishing, so much so that in the industry there are "summer hours" (typically Friday is off or a half day--you're supposed to make that up the rest of the week, but you don't, and nobody cares) and all the hiring happens in September.

The other thing to keep in mind is that Amazon also rejiggered its categories, at least for science fiction. This doesn't seem to have affected me much: Trang went from being on the first page of the free Science Fiction: Series books to being on the front page of the free Science Fiction: First Contact books, so I'm guessing the audiences for those two lists are pretty similar in size. That said, I could see how shifting categories around could drastically affect sales--if your book got moved into a much bigger pool of books, it would vanish off the bestseller lists, and you'd be screwed.

Out of curiosity, I decided to look up how many copies of Trang I've given away each month for the few months that it's been free. And the result really surprised me: That number has bounced all over the place. Last month I gave away about half as many copies as the month before, and about half as many as I'm on track to give away this month.

Which is weird, because my ranking has been relatively stable, and my sales of Trust have been really steady.

I have no explanation for it, and I think focusing on these short-terms shifts and trying to determine an explanation for them is a waste of brain power. Think of how dynamic the situation is: The Science Fiction: First Contact category is a new one, which means that readers and other writers are still discovering it, so I have no idea if it will continue to be a friendly category for me or not. I also don't know if Trang will go stale with that audience, or if that bestseller list will consistently attract new readers.

I really don't know why my numbers have done what they've done. But do I think it's a little more complicated than "Amazon ruined free!"

Why'd you do that?

Lily White LeFevre has a great post that asks, Why is your story set where and when it is? I've definitely read quite a few stories where the writer has obviously been taken with a particular setting but hasn't bothered to create a compelling story to go with it. LeFevre puts her finger on a similar issue, where people create a story that could have happened in any era or place--or worse yet, could have happened only in contemporary America--and jam it into a historical or "exotic" setting that they clearly think of as being more glamorous. That kind of thing does not make the story more interesting, sorry.

The other Jay

The very evening after I wrote my post bitching about Jay-Z's latest release, a post popped up in my Facebook feed notifying me that Jay Park's latest EP was out and giving me a link to where it was on iTunes. I clicked on the link, previewed the songs, and bought the ones I wanted--easy-peasy.

Then I wrote up an addendum to that post to contrast the two experiences, but I decided not to post it. I mean, we all know who Jay-Z is--people who know nothing about hip-hop know who Jay-Z is--and we all know that his album already sold a gazillion copies before it was even released. If you don't live in Asia, however, you've probably have never even heard of Jay Park.

So you know, he is a Korean-American singer and rapper who tried to go the traditional K-Pop route but ran afoul of his label and is now basically independent (he works with labels, but he's not owned by them the way Korean musicians so often are). Since he was born and raised in the U.S., Park really understands the way Americans use the Internet, plus his first language is English. He's really got it on the ball when it comes to social media and the like. When I was trying to figure out how I wanted to do my Block B Web site (NO, the domain name doesn't work yet, God damn it! I don't know what the fuck is wrong with Hover, but I am calling them tomorrow--AGAIN. ETA: OK, I called--apparently the problem was the "name servers," whatever the hell those things are. But the person was lovely and supposedly it will be working within 48 hours. EATA: OK, now it's functional), Park's Web site was the one I looked at. And he has a Facebook page that updates just often enough so that I know it hasn't been abandoned, but not often enough to annoy me--plus it provides me with convenient links to his new music the minute it is available for purchase.

And whaddya know, Park's EP debuted in the top 10 of iTunes' R&B list in fifteen different countries, including hitting #4 in the U.S.

In other words, a few days ago the #4 bestselling digital R&B album in the United States was by a guy you've never heard of. And was largely not in English.

Hey, I guess I get to make a post out of this after all!

I mean, think about it--who's the writer equivalent of Jay-Z in this day and age? Stephen King, Scott Turow--all the folks who did it the old way, who can coast off their existing reputations, and who can rely on large corporations to throw enormous bags of money their way regardless of the quality of their work. They do things a certain way, which makes sense for them, because they've already made it big. It's not a path that's actually available to someone who hasn't made it big yet.

But what Park has done? That focus on lowering barriers to entry? Making purchasing beyond easy for the consumer? Samples? So something indie writers can do.

Word

Yup, Apple lost its e-book price-fixing case, big time.

Let's quote the judge!

“This trial has not been the occasion to decide whether Amazon’s choice to sell NYT Bestsellers or other New Releases as loss leaders was an unfair trade practice or in any other way a violation of law,” the judge wrote. “If it was, however, the remedy for illegal conduct is a complaint lodged with the proper law enforcement offices or a civil suit or both. Another company’s alleged violation of antitrust laws is not an excuse for engaging in your own violations of law.”

What was that?

“This trial has not been the occasion to decide whether Amazon’s choice to sell NYT Bestsellers or other New Releases as loss leaders was an unfair trade practice or in any other way a violation of law,” the judge wrote. “If it was, however, the remedy for illegal conduct is a complaint lodged with the proper law enforcement offices or a civil suit or both. Another company’s alleged violation of antitrust laws is not an excuse for engaging in your own violations of law.

Huh?

"Another company’s alleged violation of antitrust laws is not an excuse for engaging in your own violations of law."

Wow! That's a concept that is...entirely familiar to me, but apparently quite novel to some.

On minions, piñatas, and open wallets

Someone got very excited about one of the new Jay-Z songs, so I was going to give the album a listen, but it turns out that it's only released to Certain People, and I am not one of The Chosen.

I realize that was supposed to make me all excited about this album (OMFG! IT'S SO EXCLUUUUSIVE!!!! OMG! OMG! I HAVE NO SELF-ESTEEM! OMFG!), but frankly, it just annoyed me. I feel like Jay-Z's output is completely uneven these days, and this whole thing just underscores the impression I have that he's really kind of lost interest in music. I mean, if he's getting paid by corporate deals in advance of actual album sales, and money is all that matters, well, why should he break a sweat and make good songs? He gets paid the same for crap, and making crap's a whole lot easier.

And it turns out things aren't working out so well for The Chosen, either. The app is buggy and annoying, and it's asking for personal information, which people resent. Quoth that article:

As apps gain popularity, musicians and companies are feeling their way through the new rules of digital etiquette. Michael Schneider, co-founder and chief executive of Mobile Roadie, a popular supplier of music apps, says that requiring users to share their app activity on social media is especially problematic.

"Top of the list is don't force people to log in. I think that's wrong and it turns fans off," he said. 

I would say it turns fans off, plus it turns off would-be fans who resent being treated like big, open wallets that some wealthy entertainer feels entitled to vacuum out at their whim. I don't much care for the music of Barbra Streisand or Justin Beiber, but I actively despise the way they treat their fans--it's money-grubbing manipulation worthy of any cult leader. I don't love Kid Rock's music, either, but I don't avoid his output at all costs because I can't stand the very idea of him, you know?

Obviously, I'm all for artists being able to make a living. But I think there's always a temptation (for authors as well as musicians) to treat fans like little minions who shall do your bidding, or like piñatas that you whack with a stick whenever you want some more money. And when you do that, and you discover that you have fewer fans than you did before, you can even delude yourself into thinking is a good thing, because those are your true fans. But in reality, what you are doing is 1. developing a personality disorder, and 2. finding people whose personality disorders further enable your own. Read Mommie Dearest if you want to know where that's going to take you....

Progress report

OK, I've been fooling around more with GIMP, and here's more or less what the front cover of Trang is going to look like now:

The text has an embossed look, thanks to GIMP's bevel tool--what I like about that is that it helps the text stand out from the background art. That allows me a freer hand with where I place things--before I had to be really careful because the text would just vanish into the artwork. The downside is that the Copperplate Gothic I was using before just doesn't bevel well, so it's gone.

Also you'll notice that my name is a lot larger now. Some would argue that my name should be larger than the book's title, but my title has five letters and my name has ten, so that's not going to happen with my limited design skills. But now you can read my name in the thumbnail, which is an improvement.

Know your freaky sub-genre

This is an (awesome) article in the Wall Street Journal on what is called hick-hop, which blends hip-hop with country music and delights me to no end. (Some of it's straight-up novelty rap--coughcough"Rodeo"coughcough--but some of it's true fusion, which is always cool in my book.)

What's interesting about it from a business perspective is how they've figured out how to sell it. They're using services like Pandora to literally map places where people like hick-hop, and then they're holding concerts and selling CDs there.

Selling CDs? Yeah, well, it turns out that country-music fans still buy CDs (you know, because CDs are so homey and traditional), so Wal-Mart was willing to try carrying hick-hop, and by George, it worked!

It's fascinating to me because not only does it once again prove that people don't just want to eat Big Macs no matter what the "experts" think, but it also shows the fallacy of one-size-fits-all marketing strategies: If you look at the music industry as a whole, CDs are a dead end, but if you look at the country-music industry, CDs are doing great. The more you know about your particular audience, the better off you're going to be. And if you don't know that much (perhaps because it's such a new genre), try to find out what fans of similar genres do and see if yours do the same.

Progress report

Oh, yes, despite it all, I did make progress today--I recreated the cover for Trang in GIMP, minus the text (since the new title is going to take some tweaking). I feel much more comfortable working in GIMP now, I have to say. It's not the most intuitive thing, but it's very robust, and if you do it right you have a lot of flexibility.

I have been in a position all too frequently lately where I have to wait on someone else to do X before Y can happen. So I am going to remind myself that one of the main benefits of working for yourself is that you don't have to do that. Which is good, because I HATE IT.

P.S. I also recreated the Trust cover, minus the text.